Farmer aka Panda Algorithm Update

Written by Allen White on. Posted in General, Web

UPDATE 15/10/2011

The bastards got me yesterday. Why? who knows…..

As of 12pm today panda , googles new algorithim has officially hit the UK and and english speaking data centres, have a read of the official google announcement here. http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Read on what this means…

Algorithm updates are not new, Google has been tweaking their search algorithm for many years in an effort to bring the quality content to the fore and to counter-act any build up of spammy or useless content. Danny Sullivan was one of the first to coin the update as the “Farmer Update” but in recent days Google made it aware that the recent changes were known internally as the “Panda Update”. The Panda update went live in the US on 23rd February 2011 and quite a few SEO`s were reporting that it had started to take affect in the UK SERP`s on 8th March 2011.

 

What does this algorithm update do exactly?

 

While the ideal goal would be to drive down SPAM it does seem from people kicking and screaming that there has been some early collateral damage, it appears that it is more an algorithmic tweak to attribution, attribution to original content rather than directly targeting sites with little to no content that are achieving rankings on authority alone.

 

Its not just the thin content that the new algorithmic update seems to be targeting, other signals that a bot can pick up on such as too much advertising on the pages, trust signals and more of what we may not have discovered yet, but we will. It seems to be a blend of factors and may well be only the very beginning of a larger roll out. There is more in depth detail over on SE Roundtable covering discussion of the update from SMX.

 

What can we do to avoid being hit negatively by this update?

 

The obvious springs to mind. When providing content for your website audiences ask yourself the question;

 

“Will this content stand the test of time?”

 

Content

 

Good content has always been well advised across millions of marketing sites and blogs and that will never change, if your current content provides little value to your visitors its not going to add much to the search results pages whichever search engine you use. Build out your content to add value to your visitor.

 

Duplication

 

Is this content yours to begin with? Or did you go and set up an RSS feeder to regurgitate? If the answer is the latter and the Panda has not stopped by that content yet, don`t be shocked when your rankings dive. Do not duplicate content, either your own or through republication of others because if there is an attribution factor being mixed into this latest classifier then you will not receive any benefit from it in the long haul. Stop your lazy ways.

 

Advertising

 

Advertising is Googles steering wheel behind their business model and while this may only be my opinion a tweak to an algo that weeds out content with overly aggressive advertising HAS to be a double win, a win for us primarily as searchers and a win for Google as an advertiser. So if you have 70% advertising and 30% content on your page, guess what will happen to the visibility of that page if we are to believe the Panda update looks at the advertising models of sites. They are generalised percentages but you get where I am coming from.

Did the Panda kick you?

 

You can join the conversation and view others that have been adversely affected by the Farmer/Panda algorithm update.

 

Further Reading About the Farmer/Panda Update

 

ñ  More Google Algorithm Changes; the Farmer update

ñ  Analysing the Google Panda / Content Farmer Update

Please comment below if you have been effected ( registration NOT required )

Author Bio


 

Dean Cruddace is the owner of SEO Begin Ltd which is an SEO company in Sunderland, Tyne and Wear.

 

http://www.webmasterworld.com/r.cgi?f=30&d=4295468&url=http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html
 
 

Related Problems

How to disable Google instant
step by step guide on how to disable google instant when you search in google, so it does not autocomplete what you want to search for.
READ SOLUTION
Speed Up Your Website
If you think your website is running slow there there are a number of things to do to improve page speed.and loading times. If you are on wordpress there are ...
READ SOLUTION
Google Chrome Tips and Tricks
Information and tips on googles latest browser,Find out the secrets about chrome and shortcuts for day to day tasks.
READ SOLUTION
How to clear the Windows Media Player Cache
Quick guide on clearing windows media players cache so you can reset your media library. How to clear media player cache / history to speed up media player.
READ SOLUTION
LCD Monitor Fuzzy or Blurry
If you find that your screen is fuzzy or blurry then here are some tips for a fuzzy pc monitor. How to fix a fuzzy monitor display
READ SOLUTION
Outlook Prompts For Credentials
Outlook Prompts for Credentials.When running outlook 2007 or 2010 when you run outlook it prompts for creditials when starting up the application.Here are a number of tested solutions to this.
READ SOLUTION
Centre an Adsense Unit
If you looking at putting adsense on your website you want it to blend into the site well, centering the unit in a html DIV can help. here is how ...
READ SOLUTION
How to disable Google instant
Speed Up Your Website
Google Chrome Tips and Tricks
Privacy Policy
How to clear the Windows Media Player Cache
LCD Monitor Fuzzy or Blurry
Outlook Prompts For Credentials
Centre an Adsense Unit

Tags:

Allen White

Allen is a Technical Consultant for an IT company in the North East of England and holds the following accreditations. MCSA, MCSE, MCTS, MCITP, CCA, CCSP, VCP 4,5 and HP ASE, AIS - Network Infrastructure. Backup Academy Certified. I run this site in my spare time so if I help you then PLEASE take the time to share using the share tools on the site.

Comments (1)

What Do You Think?

Search Solutions

Categories

(c) Techieshelp.com. Please be aware, all information is provided freely, any information used is done so at your risk and Techieshelp will not be held responsible for any issue that may occur.

If Techieshelp did not help you…

Then Microsoft will fix your problem for $99. See below on one off fixes direct from Microsoft.
Get the help you need now with a one-time support session from Answer Desk. No one knows how Microsoft software works better than our friendly and knowledgeable experts. While at home through online chat or phone, you can trust an Answer Desk expert to diagnose and solve even the toughest issue in one hour

×